This Business Ready workshop will explore the concept of ‘Voice of the Customer’ and ‘Customer Value’, exploring methods for really understanding your customers needs and wants. The session will go on to explore why this is important and how organisations can use this insight to gain competitive advantage and optimise their organisation system.
Topic: Voice of the customer for competitive advantage
Date: Tuesday 24th September 2024
Time: 9:00am – 11:00am
Delivery Method: Online via Zoom
Agenda
- Defining the customer and customer ‘value’
- Capturing the Voice of the Customer (VOC) as requirements
- Sources of listening for VOC
- Your organisation system, value, and waste
- Optimising value delivery in your organisation
Eligibility
These workshops are delivered as part of the Business Ready programme to support tech-based and knowledge intensive businesses, with high growth potential based in Warwickshire.
Business Ready forms part of the Business Growth Warwickshire programme. It is delivered by University of Warwick Science Park on behalf of Warwickshire County Council and Warwickshire’s five Districts and Borough Councils.
