Whichever sector your business operates in, it is a highly competitive marketplace in this digital era. It’s therefore vital that your company is highly visible.
Topics
• What is PR?
• What’s your story?
• Crafting Content
• Be a Thought Leader
• Getting Your Story Out There
• Measuring Success
The workshop will use examples of press releases, blog posts, case studies and white papers as templates for creating great content. Delegates will also carry out a key word analysis exercise and spend time researching story opportunities.
9:15am Registration and networking
9:30am Welcome and overview
9:45am Introductions and objectives for the session
10:00am What is PR?
10:15am What is your story?
10:25am Crafting Content
11:00am Refreshment break
11:15am Be a Thought Leader
11:30am Getting Your Story Out There
11:50am Measuring Success
12:10am Q &A and feedback
