During this course we will show you how to evaluate your business’s position in the marketplace, consider your true competitive advantage and stay ahead of the competition.

Topic: Developing Competitive Advantage

Date: Thursday 20th May 2021

Time: 1:30pm – 3:00pm

Register on Eventbrite: https://www.eventbrite.co.uk/e/developing-competitive-advantage-webinar-tickets-151788013033

Topics include:

  • Understanding competitive positioning
  • Effective SWOT analysis
  • Evaluating wider market influences and trends
  • Identifying key customer values

Practical Takeaways:

  • How to recognise true competitive advantage
  • Tools to assess and understand market dynamics
  • How to think from a customer/market perspective
  • How to scan the market environment for new opportunity/risks

Eligibility

These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

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