After considering the fundamentals of growing your business and putting the foundations in place, part two looks towards external growth opportunities.
Topic: Increasing Sales – Ramping Up
Date: Thursday 27th May 2021
Time: 9:00am – 10:30am
Part 1: Sales Fundamentals
Part 2: Ramping Up
Part 3: Sustaining Sales
Agenda – Part 2
- Existing sales channels: auditing where business comes from to identify which areas you could do more (or less).
- The science of referrals: Receiving tailored and relevant referrals is a process. In this workshop, we look at how you can build referrals in a way that opens a dialogue with your customers, rather than treating them as a sales force. If you are continually delighting your customers (as covered in Part One), building relevant referrals will not be too hard.
- Ruling your niche: A brave yet highly effective strategy is to narrow down and focus on a particular niche. The advantage is there will be fewer competitors who know, love and serve your target market as you do.
- Piggybacking – who with and how? Joining with another brand can attract more business for both parties. A good strategy for business to business brands, piggybacking works particularly well with associations that want to add value to their members, e.g. with a free limited-time trial of what you are offering. We will explore how to identify the right organisations in your market with whom you could form a win-win alliance. Considerations include assessing the potential organisation’s values and what benefit you could bring to your audience.
These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.
This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.