Creating your Marketing Strategy Webinar

9:30am to 11:00am 24th Nov

The course will cover:

• The Process – putting together a marketing strategy

• Understanding what your marketing exchange is and how you add value to clients

• Taking a research-based approach – so considering what and how?

• Who are you reaching out to? Understanding them better through segmenting, targeting and positioning

• Piggybacking as a route to market

• Creating a marketing mix which stacks up with your clients’ needs

Topic: Creating your Marketing Strategy Webinar

Date: Tuesday 24th November 2020

Time: 9:30am – 11:00am

Register on Eventbrite:


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

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