The course will cover:
- The Process – putting together a marketing strategy
- Understanding what your marketing exchange is and how you add value to clients
- Taking a research-based approach – so considering what and how?
- Who are you reaching out to? Understanding them better through segmenting, targeting and positioning
- Piggybacking as a route to market
- Creating a marketing mix which stacks up with your clients’ needs
What: Creating your Marketing Strategy Webinar
When: Friday 25th September 2020, 9:30am – 11:00am
Register on Eventbrite: https://www.eventbrite.co.uk/e/creating-your-marketing-strategy-webinar-tickets-113616048660
These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.
This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.